Reputation marketing is a new process of reputation management, digital marketing, and brand management nowadays. When applied correctly, reputation marketing can build your brand identity and gain more leads at a reduced cost. That is because reputation marketing is all about managing and influencing customer perception of a brand or business. It is done by highlighting positive brand content by incorporating in marketing efforts to allure and influence customers buying decisions.
Why positive reputation matters for your brand?
Irrespective of your business size, it is imperative to manage online reviews, social media comments, mentions, check-ins, and unsolicited feedback generated by customers. That is because how consumers perceive your brand and what they say publicly, have an impact on your brand. Customer reviews are particularly influential for your brand for the following reasons:
Online reviews influence buying decisions of over 90% of customers
Negative reviews can turn away 94% of customers from brands
Nowadays, customers actively search for information about brands before making any purchase. More positive reviews, mentions, and recommendations can lure in customers towards a brand. It also helps to influence prospects to convert fast while shopping online.
Moreover, reputation marketing enables a business to use reviews, social media comments and customer opinions to enhance search engine performance, social media strategy, and engagement with consumers. A good reputation brings value to your brand and business. In other words, reputation marketing brings a constant competitive advantage that leads to brand growth and prosperity.
How to cultivate a positive reputation for your business?
Business owners must know that brand reputation can either bring more sales or drive leads away. This is where reputation marketing becomes essential for every business. Here are some excellent ways to cultivate a positive reputation for your brand:
Track and manage your brand reputation
You must track what your customers are saying about your organization on different channels. Monitoring the feedback helps to know when a review is posted and respond as most customers expect to get a reply fast. For tracking business review websites, platforms where all those site are together is ideal. 5Stars Reputation offer a global reputation dashboard with all the sites, monitored 24/7. Our Dashboard allow to track and respond to feedback fast to avoid damage in case of negative reviews. Keeping track of critical reviews online on multiple channels is an essential skill of brand reputation management.
Keep a crisis communication plan ready
Negative reviews on different channels, especially on social media can quickly damage your reputation. That is why you need a straight forward way to mitigate specific issues and respond to critics so to keep your reputation intact.
Moreover, preventive measures are more helpful than reactive measure. Take crucial steps to resolve critical issues inside your business and build a relationship with clients. So, it is necessary to learn how to respond to negative and positive reviews.
Activate brand promoters to share their experiences
It is often seen that happy customers are least vocal about their shopping experiences. On the contrary, critics are quick to point out their negative experiences. To mitigate the negative impact on your brand, urge the positive brand promoters to share their experiences online. This creates powerful proof necessary to win shopper’s confidence and trust for your brand.
Prevent negative reviews
No business can practically suppress or censor negative reviews. As well as dealing with negative feedback, it is better to take measures to avoid getting negative reviews and to improve getting the positive reviews.
The first measure you can take for this is to reach out to unhappy customers proactively. Address their issues and listen to them and try to rectify any issue they might have had. Sometimes, they may leave a more favorable review after their issues are resolved. Moreover, identify the trends that have an impact on customer experiences. Work on these areas to improve by resolving internal issues fast.
Use efficient reputation marketing software
Reputation marketing requires a team of experts to monitor and manage the online activities of customers that may affect your brand reputation. That is because it involves a lot of work such as messaging, tracking, and managing different issues of customers.
Invest in reliable reputation marketing software to do these activities on autopilot. The software enables a brand to centralize online reviews, social media comments and customer feedback in one place, which enables organizations to stay on top of their game. Investing in reliable software enables your brand to save money and time while getting favorable outcomes.
One of the best software is offered by our company 5 Stars Reputation. Our reputation marketing software enables brands to collect quality reviews, build trust and reputation on autopilot. Most importantly, our software is easy to integrate and suitable for small businesses to enterprise to manage their reputation online for success. Contact us to see our reputation marketing plans.